Number One Question for Small Business

How Do I Promote My Business With Online Marketing?

Some cost-effective ideas to utilize the power of the Internet:

Potential customers will find your website using Search Engine Optimization (SEO). In the long term this could be one of your most dominant tactics. The perks of search engine optimization are obvious and measurable. How does SEO work? Very easily, if your website doesn't rank high in the search engines (hopefully the 1st or 2nd page) for your leading search terms (keywords), more likely your potential customers won’t see your listing. 90% of people who search online will not look further than the 1st page when searching for products or services. Web sites prominently displayed on the first page of Google or other search engines, get the most visitors, and this translates into more customers.

Social media marketing (Facebook,Twitter.etc) are just as competitive as Google, as social media platforms businesses are connecting with potential customers. Using Facebook and Twitter allows your business to create trust and exposure. Nearly everyone is familiar with Twitter and Facebook, and a huge amount of local and small businesses are taking advantage of this with increasing regularity. Why not you?. This is a free way to be seen by potential consumers who need your product or service. Creative use of Social Media will quickly and easily mark you as a knowledgeable business.

(PPC)Pay per click advertising – The PPC ads show on the top and right-hand side of Google's search results. This is a fast way to capture traffic to your site, but it can be costly. Also, this isn’t as effective as regular (organic) ranking. Over 80% of every click goes to regular listings with only the leftovers 15% going to Pay-Per-Click ads. One more downside to PPC ads is they stop showing when you stop paying, while the regular(organic) listing will stay for years without any more effort on your part.



Google Business (used to be called Places) – Most small businesses are geared toward their local community. If this is your business, your website must target your local area as city and state. When people use search engines to find products or service, Google knows their general location and will return results based on the search term. DO THIS FOR YOUR BUSINESS TODAY: Create a Google Business account with relevant information about your business and business categories. In some cases, your business will already be listed. You just need to claim it and enhance what Google already knows about your business. Local search results appear at the top of the 1st 1st-page results, before the organic listings. Test this out yourself by typing your product or service in Google and see what happens.


Your competitors are already using this great tool. Don't lose out! Potential new customers, especially, since this is a free service from Google.

If Local Business Consulting can help you with any of the above-listed items; please don't hesitate to contact us.
 Sign Up Today for our Free Website Analysis Report.

This report includes:
1. How your business appears to the search engines.
2. Which keywords are associated with your company.
3. Analysis of the structure of your website, i.e. description, meta tags, header tags, etc.
4. How you stack up with your competition.
5. Recommendations on how to better position your company on the Web.

Local Business Consulting Services Include:
Google+
Facebook Fanpages
Facebook Ad Campaigns
Search Engine Optimization
Website Maintenance
Keyword Research

Will Google Adwords Express Work for Your Business?

Google recently updated their Google Adwords Express

Take a look at the video from Google's YouTube Channel

Now that you have watched the video are you excited.. Can't you just see the customers flowing into your business? This is a great way for a small business owner to enter the pay-per-click market without having to know all the ends and outs of Google Adwords.
Before you jump in, here are some things you need to know:

1. You must first have a Google Places Account
2. The Google Places Account needs to be set up correctly
3. Your ads can only be created with the categories Google offers.

Even though I like the fact that Google is attempting to make it easier for the local business owner to get into online advertising;if your budget is tight; like most small business owners;this might not be the best way to start off with online marketing.
Here are my suggestions:

1.  Yes  - Do create a Google Places Account(free)
2.  Setup a business page on Facebook(free)

Start listing your business on the online business directories i.e. Yelp, Bing, Yellowpages, Angieslist, and Manta just to name a few.  There are thousands of them out there.

OR

Contact a Internet Marketing Specialist(hint,hint)

Local Business Consulting help you start the ball rolling with a Free Website Analysis Report

If you don't have a website there are still great ways to use the power of the internet to market your business.


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Google Analytics - Are You Using This Free Tool?

THOSE ELUSIVE SITE VISITS

If you have a website, hopefully you are getting daily visitors.
If not this is a later discussion. Ok, back to the issue. Visitors are getting to your website. Do you know where they are coming from and what they are doing after they get there?
Take a look at this funny video on Google Analytics




Here some important questions you need answers to:
1. How many visitors
2. What pages do they see
3. How long do they hang around
4. How are they getting to your site
5. Are they organic or paid

I HAVE GOOD NEWS FOR YOU

Google has a free tool available to anyone who has a Google Account and it's called Google Analytics. 

Although at first glance it can give your hives; if you really want to discover pertinent information about your visitors, I recommend you study and delve into this tool.

The Google Analytics tool will return to you valuable information;   from how many visitors to referring sites.


We need all the help we can get on website SEO, keywords, page depth, and a large number of factors in increasing our internet presence.

Discover the favorite keywords searchers are using to get to your site; Find out if they are looking at your other pages,  and how long they are staying around(Bounce Rate).

Go ahead sign into your Google account and install the Google Analytics tool today. You will be surprised and how this tool can help you in your internet marketing efforts.

I hope you find this information helpful.

You can always contact me via:

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Why Aren't You Using Google?

Can Your Potential Customers Find You On Google?


Google is the number one search engine in the world!


What about YOUR world? Do you have Google Places Listing?


Check out this video from Local Business Consulting on Google Places with some real examples of places listings, and how essential this free tool can help your business to be found when potential customers do a Google Search.




Check out our website for this month's special  Google Places Account Setup/Website Analysis Combo

Google Local Listings

Are  You Using Google For Your Business?

It has been said that "a picture says a thousand words", So instead of a lot of text in this post; I decided to just add a video... Would love to hear your comments.

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