How Do I Promote My Business With Online Marketing?
Some cost-effective ideas to utilize the power of the Internet:
Potential customers will find your website using Search Engine Optimization (SEO). In the long term this could be one of your most dominant tactics. The perks of search engine optimization are obvious and measurable. How does SEO work? Very easily, if your website doesn't rank high in the search engines (hopefully the 1st or 2nd page) for your leading search terms (keywords), more likely your potential customers won’t see your listing. 90% of people who search online will not look further than the 1st page when searching for products or services. Web sites prominently displayed on the first page of Google or other search engines, get the most visitors, and this translates into more customers.
Social media marketing (Facebook,Twitter.etc) are just as competitive as Google, as social media platforms businesses are connecting with potential customers. Using Facebook and Twitter allows your business to create trust and exposure. Nearly everyone is familiar with Twitter and Facebook, and a huge amount of local and small businesses are taking advantage of this with increasing regularity. Why not you?. This is a free way to be seen by potential consumers who need your product or service. Creative use of Social Media will quickly and easily mark you as a knowledgeable business.
(PPC)Pay per click advertising – The PPC ads show on the top and right-hand side of Google's search results. This is a fast way to capture traffic to your site, but it can be costly. Also, this isn’t as effective as regular (organic) ranking. Over 80% of every click goes to regular listings with only the leftovers 15% going to Pay-Per-Click ads. One more downside to PPC ads is they stop showing when you stop paying, while the regular(organic) listing will stay for years without any more effort on your part.
Google Business (used to be called Places) – Most small businesses are geared toward their local community. If this is your business, your website must target your local area as city and state. When people use search engines to find products or service, Google knows their general location and will return results based on the search term. DO THIS FOR YOUR BUSINESS TODAY: Create a Google Business account with relevant information about your business and business categories. In some cases, your business will already be listed. You just need to claim it and enhance what Google already knows about your business. Local search results appear at the top of the 1st 1st-page results, before the organic listings. Test this out yourself by typing your product or service in Google and see what happens.
Your competitors are already using this great tool. Don't lose out! Potential new customers, especially, since this is a free service from Google.
If Local Business Consulting can help you with any of the above-listed items; please don't hesitate to contact us.
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This report includes:
1. How your business appears to the search engines.
2. Which keywords are associated with your company.
3. Analysis of the structure of your website, i.e. description, meta tags, header tags, etc.
4. How you stack up with your competition.
5. Recommendations on how to better position your company on the Web.
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Facebook Ad Campaigns
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