Number One Question for Small Business

How Do I Promote My Business With Online Marketing?

Some cost-effective ideas to utilize the power of the Internet:

Potential customers will find your website using Search Engine Optimization (SEO). In the long term this could be one of your most dominant tactics. The perks of search engine optimization are obvious and measurable. How does SEO work? Very easily, if your website doesn't rank high in the search engines (hopefully the 1st or 2nd page) for your leading search terms (keywords), more likely your potential customers won’t see your listing. 90% of people who search online will not look further than the 1st page when searching for products or services. Web sites prominently displayed on the first page of Google or other search engines, get the most visitors, and this translates into more customers.

Social media marketing (Facebook,Twitter.etc) are just as competitive as Google, as social media platforms businesses are connecting with potential customers. Using Facebook and Twitter allows your business to create trust and exposure. Nearly everyone is familiar with Twitter and Facebook, and a huge amount of local and small businesses are taking advantage of this with increasing regularity. Why not you?. This is a free way to be seen by potential consumers who need your product or service. Creative use of Social Media will quickly and easily mark you as a knowledgeable business.

(PPC)Pay per click advertising – The PPC ads show on the top and right-hand side of Google's search results. This is a fast way to capture traffic to your site, but it can be costly. Also, this isn’t as effective as regular (organic) ranking. Over 80% of every click goes to regular listings with only the leftovers 15% going to Pay-Per-Click ads. One more downside to PPC ads is they stop showing when you stop paying, while the regular(organic) listing will stay for years without any more effort on your part.



Google Business (used to be called Places) – Most small businesses are geared toward their local community. If this is your business, your website must target your local area as city and state. When people use search engines to find products or service, Google knows their general location and will return results based on the search term. DO THIS FOR YOUR BUSINESS TODAY: Create a Google Business account with relevant information about your business and business categories. In some cases, your business will already be listed. You just need to claim it and enhance what Google already knows about your business. Local search results appear at the top of the 1st 1st-page results, before the organic listings. Test this out yourself by typing your product or service in Google and see what happens.


Your competitors are already using this great tool. Don't lose out! Potential new customers, especially, since this is a free service from Google.

If Local Business Consulting can help you with any of the above-listed items; please don't hesitate to contact us.
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This report includes:
1. How your business appears to the search engines.
2. Which keywords are associated with your company.
3. Analysis of the structure of your website, i.e. description, meta tags, header tags, etc.
4. How you stack up with your competition.
5. Recommendations on how to better position your company on the Web.

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Local Business Online Advertising Nightmare

I KNOW YOU HAVE SEEN THESE TERMS

As a local business owner you have heard the advertising, seen the TV commercials about how you need to be on the internet!

Yes, I agree a business owner needs to take advantage of the internet for their online marketing and advertising.

If you take a look at the graphic I created then you know these maze of terms should be able to help you, but your focus is on your business and making it successful.

So, I would like to help you understand what these terms mean, and how they can help you in your advertising needs.

1. Google Places- free business listing for local business owners(absolutely free)

2. Free Websites - there are hundreds of companies offering free websites and free hosting of your website. Some of these are very good. I recommend you take a look at this one if you don't have a website. 

3.  Social Media Networks-there are literally thousands of social media networks out there - the top three are Facebook,Twitter,and LinkedIn. These sites offer you the opportunity to reach millions of potential customers, add new connections, and create your business profiles. As this can be time-consuming to manually post to all these networks, there are Social Bookmarking sites available.
Check this one out -  

4. Search Engine Optimization- This is the process where search engines(Google,Bing,Yahoo to name a few), review your site by something called "crawling". The search engines look for keywords, content, and backlinks to your site.  From this information they determine how to rank you in their search engines(will you show up on page 1 or page 101). You can see how important having your website optimized helps in getting new clients.

Side note: if you have a website with flash images and no text content you will never be picked by the search engines.

5. Directory Submissions - a business owner can signup and submit their business listing to these sites.  Most of them are free for a basic listing. Some have a premium service for more expansive listings.


6. Youtube and Adwords - I decided to combine these two because they are so closely related. I know you have heard of youtube and probably have visited to watch a video. The great thing about Youtube is they now allow you to promote a video and even promote your ads which show up on "partner videos". This is where I also speak about Adwords. Since Google owns Youtube they have combined advertising on both. You can create a Google Adwords account and run ads on both Google and Youtube. This is great way to get your business seen. This can be costly if not implemented correctly.

  A good internet marketer can work to keep your costs to a minimum.

6. Blogging - Now here is a great way to keep your business and any updates to your products and services on the forefront. Just like websites, blogs are picked up by the search engines and ranked based on content. There are also blog directories which search for new blogs and new content.


I hope this information was helpful. I encourage you to take advantage of the online advertising opportunities available, as you can be sure your competitors are!


Why not sign-up for my free internet marketing report today?
I will give you:
- insight on your business segment
- information on how your local competitors are using the internet to gain market share.
- website, keyword, and content analysis


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