Tuesday, January 25, 2011

Google Places Account Should You Have One?

When I first learned about Google Maps and how it allowed for businesses to claim their listing; I knew this would change how Google would view page ranking. Then Google changed their service from Maps to Places.
Here is how this works; Say you have barbershop in "smalltown" USA.
Google knows the general location of the computer when a person  searches for the keyword barbershop and will return listings for barbershops within that geographical area.

Here is where Google Places comes in and can help you out if you own a barbershop in "smalltown" USA.
Go ahead and try this and you will see listings alphabets A-F beside them.

They show up on the first page don't they? And you immediately notice them.

So why wouldn't you as a barbershop owner not want you business name to be on that first page of a Google Search?

If this is you, barbershop, auto repair, whatever. You need your business listed if you expect more customers coming thru the door.  After all 70% of online searches are for products or services.  Will Your They Find YOU?


Contact Local Business Today for a free consultation
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Saturday, January 22, 2011

What Do You Need to Market Online

In my years of using Google Adwords, I have discovered several important things.
1. It is not as easy as you would think
2. There is a lot of sweat equity involved in research, testing, and researching again.
3. Shoud you choose network placement or organic keyword search?

I have tried both and found that with network placement you get more bang for the buck, however, it's difficult to tell exactly how your ads doing, and with the thousands of google network partners, choosing the right one can be tiresome.

My suggestion is to try both and go with the one that works for you.

PCook
Local Business Consulting

Wednesday, January 19, 2011

Small Business Consulting

What are you doing in 2012 to bring more exposure to your business?


Are your competitors getting more business?


Here's a hint: They are capitalizing on Internet Marketing


Now is the time to make  a decision on (internet, social media, or whatever they are calling it this week)

Do you know where to start?  There are so many options, but which one is right for you and your business?
Here's some tips:

Make a decision on your end-game.  I know, I know, increase your sales!!!

What I mean is besides the obvious, do a google search and see if your business shows up. If it doesn't, then the first thing you need to do is get your business listed with Google Places.

How about Facebook?  Do you have business fan page?


Do you have a LinkedIn account?

Are you listed on the online directory search engines? - The days of the Yellow Pages are gone!!

Sounds, like a lot huh?  Don't be discouraged, these things can be accomplished, with a little time and not a lot of money.  In fact I would be willing to give you a free report and a free consultation. Then I will do all of the above for just $100.00
You can sign up on my Facebook  Fan Page localbusinessco for your free consultation today!!

Looking forward to hearing from you!
PCook