Tuesday, September 10, 2013

Will Google Adwords Express Work for Your Business?

Google recently updated their Google Adwords Express

Take a look at the video from Google's YouTube Channel

Now that you have watched the video are you excited.. Can't you just see the customers flowing into your business? This is a great way for a small business owner to enter the pay-per-click market without having to know all the ends and outs of Google Adwords.
Before you jump in, here are some things you need to know:

  1. You must first have a Google Places Account
  2. The Google Places Account needs to be set up correctly
  3. Your ads can only be created with the categories Google offers.

Even though I like the fact that Google is attempting to make it easier for the local business owner to get into online advertising;if your budget is tight; like most small business owners;this might not be the best way to start off with online marketing.
Here are my suggestions:

  1.  Yes  - Do create a Google Places Account(free)
  2.  Setup a business page on Facebook(free)
Start listing your business on the online business directories i.e. Yelp, Bing, Yellowpages, Angieslist, and Manta just to name a few.  There are thousands of them out there.
Contact a Internet Marketing Specialist(hint,hint)

If you don't have a website there are still great ways to use the power of the internet to market your business.

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