Business Owner's Fantasy

If Only This Were True

Yes, it would be great if your product or service was the only one showing up. Now the reality: No matter what your business, you have competitors who are also vying to be seen by potential customers. 


Millions of searches are done everyday for a product or service (Tweet This)
, and the local business owner needs to be in the right position and page to take advantage of these searches.

So what is a small to medium sized business owner to do?

 Here are a few tips you can do today to increase your page and search rankings.

1.  Google+ Places

Google has a free service for local business owners - search Google for your company name and check to see if you  have a Places Listing.  If you don't have one, create one. If your company is listed; make sure it is verified. (I am always amazed how many companies have not done this). The Places listing will allow you to update your company information, choose business categories, upload images, and videos. Just by doing these things Google gives you street "cred".  Also spy a little on your competitors, you can see right away it they have not claimed their listing, which will give your a leg up on them in the Page Ranking War.

2. Website Analysis - Search Engine Optimization

Having a properly optimized website for the search engines(Google,Yahoo, Bing), is one key strategy business owners often neglect. This is how the search engines decide how to rank you based on what they find when those little "robots" of theirs starting running in the dark of night to find new content.

The "robots' are looking for content, keywords, descriptions,images,page titles,meta tags, and your location.

3.  Online Business Directories and Citations

There literally hundreds of online business directories and citation sites where you business can be listed. Doing this increases your changes of the search engines picking up your company as a true business entity. Here are a few to check out for yourself.

manta.com

merchantcircle

local.com

yellowpages.com

citysquares.com

yelp.com

I hope this information will help you get started on moving your business forward. The internet is here to stay and if you are not on the highway involved in the traffic, know that your competitors are.

Promotion Time:

Local Business Consulting will analyze your website and social media outlets and return to you the best strategy to engage with your current and potential customers.

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Google Analytics - Are You Using This Free Tool?

THOSE ELUSIVE SITE VISITS

If you have a website, hopefully you are getting daily visitors.
If not this is a later discussion. Ok, back to the issue. Visitors are getting to your website. Do you know where they are coming from and what they are doing after they get there?
Take a look at this funny video on Google Analytics




Here some important questions you need answers to:
1. How many visitors
2. What pages do they see
3. How long do they hang around
4. How are they getting to your site
5. Are they organic or paid

I HAVE GOOD NEWS FOR YOU

Google has a free tool available to anyone who has a Google Account and it's called Google Analytics. 

Although at first glance it can give your hives; if you really want to discover pertinent information about your visitors, I recommend you study and delve into this tool.

The Google Analytics tool will return to you valuable information;   from how many visitors to referring sites.


We need all the help we can get on website SEO, keywords, page depth, and a large number of factors in increasing our internet presence.

Discover the favorite keywords searchers are using to get to your site; Find out if they are looking at your other pages,  and how long they are staying around(Bounce Rate).

Go ahead sign into your Google account and install the Google Analytics tool today. You will be surprised and how this tool can help you in your internet marketing efforts.

I hope you find this information helpful.

You can always contact me via:

Facebook

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LinkedIN

Why Aren't You Using Google?

Can Your Potential Customers Find You On Google?


Google is the number one search engine in the world!


What about YOUR world? Do you have Google Places Listing?


Check out this video from Local Business Consulting on Google Places with some real examples of places listings, and how essential this free tool can help your business to be found when potential customers do a Google Search.




Check out our website for this month's special  Google Places Account Setup/Website Analysis Combo

Odds and Ends

What Are The Little Things Needing Your Attention?

Growing up in a household of 12+(their was always an extra relative or two); each week the girls in the family were assigned a  task: Laundry, Kitchen, Bathroom, etc., and the all encompassing "ODDS and ENDS".

Since my mother never remembered who the Odds and Ends was assigned to; She would just yell out:

"ODDS and ENDS" which meant the person with this job for the week would try to hide. (LOL)

Let me be truthful: I hated when "Odds and Ends" was my assignment for the week. You see: all the other tasks could be completed and you had the  balance of the time for your yourself, but "Odds and Ends" meant you were on-call. It didn't matter if you were trying to read, watch TV, or play outside; When she called out "ODDS and ENDS", your life became hers!

This is the way most businesses operate. There are so many pieces and little oddities which must be taken care of in order to be successful.

Have You Taken Care of Your ODDS and ENDS?

1. Are You Using Internet Marketing For Your Business?

2. Have You Checked Out Your Google Places Listing?

3. Have You Submitted Your Business To The Online Directories?

4. What About Optimization for Your Website?

5. Do You Know How Your Competitors Are Using Internet Marketing?


Order Your Free Website Analysis Report Today

For the business owner; these little tasks have not yet appeared on your radar. But they definitely should be.

The internet is not going away and more and more local business owners are using the internet to market their business.

 Start off 2012 with a clear plan to take care of your "ODDS and ENDS"