DIY and the Social Media Maze

Most local business owners are one-person shops. Tweet This

From opening to closing, from accounting to taxes, from supplies to merchandising; you do all of this because your budget contraints demand it.

The do-it-myself mindset is a necessity in today's world, you don't have money to throw around and waste on paying for services when you can do it yourself.

What about marketing? 

Are you doing all the marketing needed to keep your business in front of new and current clients?

There's a range of options available since the day of the Yellow Pages and Direct Mailings.  Now there's the internet and all the different ways to market your business on the world wild web.

If you have a website - great -  that's the first step in being seen on the web. If you haven't made that dive yet, I encourage you to research and find the best hosting  and domain name company for your budget.

I personally recommend Go Daddy.com as almost everyone can afford $150.00 or less per year to have a website, domain name, and your own company email.

Now, let's go back to the Do It Myself Group

Yes, you can do all of the internet marketing, social media, and website setup yourself; the question is: Should You?

Here's a List of what you need if you are going to go it alone:

1. A website(please no flash only) properly configured for the         search engines

2. A range of keywords that describe your product or service.

3. Your Business submitted to all the top Online Business Directories

4. Your Business submitted to the top Search Engines (Google,Yahoo,Bing)

5. A Google+ Places Business Listing

6. Social Media Accounts (Facebook, Linkedin, Twitter, to name a few)

This list is a great starting point, each one of these items will take a investment of your precious time if you are going to do it yourself.



The longer you wait, the greater the chance your competitors are moving ahead with using the power of the internet to expand and grow their businesses.




Please contact us if you decide you need assistance 

Local Business Consulting offers a free consultation and our paid services are designed to fit your  marketing budget.

Location Location Location

Where Are You Located On The Internet?

I'm sure most of us have heard this phase. It has been used in both residential and commercial real estate.

For a homeowner the location of the home purchase is so important,that people will spend top dollar to be located in the right city, neightborhood, and street.

In the commerical world; for a local shop owner, location is important for foot-traffic.

Since my focus is on the internet I STILL use the phrase location, location,location.

What about your  search location, organic location, paid location

Some things just don't change in regards to basic marketing.
Your business needs to be where it will be seen.

If you are a local business owner, and have a brick and mortar location; not only is foot traffic essential to your business success, now your location on the web is just as important.

A vital fact: 80% of searches are looking for a product or service in their local area.  This should cause a light bulb to turn on.

If that many searches are done each month, what would just 5% seeing your business do for your bottom line?

Let's say you own a Landscaping Business: Google says there are
2.7 million searches done each month for the keyword "landscaping". 

I hope you are getting how location, location, location is just as important on the internet as the  shop on Main Street.

I submit to you that the corner shop can bring in customers from  your local community,  if they find it when they perform an internet search.

If you have not listed your business on the top search engines (Google,Yahoo, Bing), I have to ask why not?  Your competitors are!!  If you have not setup your Google Places listing, why not? Your competitors have.  Why give them all the (location) traffic.

Location 1 -Search Engines Listing
Location 2 - Online Business Directories
Location 3 - Social Media(Facebook,LinkedIn,Twitter)

Local Business Consulting is here to help!
Contact Us Today for a free consultation.

Tell us a little about your business and we will tell you how to  start using the internet as a geniune business tool