Sunday, February 9, 2014

DIY and the Social Media Maze

Most local business owners are one-person shops. Tweet This

From opening to closing, from accounting to taxes, from supplies to merchandising; you do all of this because your budget contraints demand it.

The do-it-myself mindset is a necessity in today's world, you don't have money to throw around and waste on paying for services when you can do it yourself.

What about marketing? 

Do It Myself

Are you doing all the marketing needed to keep your business in front of new and current clients?

There's a range of options available since the day of the Yellow Pages and Direct Mailings.  Now there's the internet and all the different ways to market your business on the world wild web.

If you have a website - great -  that's the first step in being seen on the web. If you haven't made that dive yet, I encourage you to research and find the best hosting  and domain name company for your budget.

I personally recommend Go as almost everyone can afford $150.00 or less per year to have a website, domain name, and your own company email.

Now, let's go back to the Do It Myself Group

Yes, you can do all of the internet marketing, social media, and website setup yourself; the question is: Should You?

Here's a List of what you need if you are going to go it alone:

1. A website(please no flash only) properly configured for the         search engines

2. A range of keywords that describe your product or service.

3. Your Business submitted to all the top Online Business Directories

4. Your Business submitted to the top Search Engines (Google,Yahoo,Bing)

5. A Google+ Places Business Listing

6. Social Media Accounts (Facebook, Linkedin, Twitter, to name a few)
online marketing for the smb

This list is a great starting point, each one of these items will take a investment of your precious time if you are going to do it yourself.

The longer you wait, the greater the chance your competitors are moving ahead with using the power of the internet to expand and grow their businesses.

Please contact us if you decide you need assistance 

Local Business Consulting offers a free consultation and our paid services are designed to fit your  marketing budget.