What Do You Need to Market Online

In my years of using Google Adwords, I have discovered several important things.
1. It is not as easy as you would think
2. There is a lot of sweat equity involved in research, testing, and researching again.
3. Shoud you choose network placement or organic keyword search?

I have tried both and found that with network placement you get more bang for the buck, however, it's difficult to tell exactly how your ads doing, and with the thousands of google network partners, choosing the right one can be tiresome.

My suggestion is to try both and go with the one that works for you.

PCook
Local Business Consulting